Indian smart electronics companies like Lava and Qubo are gaining ground and competing head-on with their global peers in terms of brand acceptance, according to a recent market analysis by Techarc. The study analyzed ratings received by 25 brands across 35 different product categories on e-commerce platforms such as Amazon and Flipkart in December. Realme and Redmi scored an average rating of 4.3, while Lava was not far behind with a rating of 4.2, close to the industry benchmark.
Lava also stood out with a higher ratio of ratings between 4 and 5 at 90.2%, compared to global brands which had 75.8% of ratings in that range. Qubo, a firm under the Hero group, surpassed the industry average in the Internet of Things category with a rating of 4.1. However, global counterparts of the company had a higher proportion of 4 and 5 ratings.
Indian brands were found to be below the industry benchmark in the wearables category, with a rating of 4.2. Techarc noted that brands like Lava and Qubo, which have invested in end-to-end product design and development within the country, have secured top rankings in terms of customer ratings among domestic smart electronics brands.
The firm did not include Apple and Samsung wearables in the study, as it believes these brands cater to a different cohort of users compared to the Indian brands targeting a mass segment of users.
In an opinion on the subject, the report commented that while there isn’t a strong correlation, it is evident that Indian brands like Lava and Qubo, which have focused on product design and development within the country, have achieved top rankings in terms of customer ratings. This reflects the growing confidence and acceptance of domestic smart electronics brands among consumers.