As we approach the launch of the next-gen consoles, both Microsoft and Sony have ramped up their marketing. Believe it or not, we’re less than 3 weeks away from the launch of Xbox Series X/S and PS5. It has been an agonizingly long journey but we’re on the final stretch now. We also have preview units for both the PS5 and Xbox Series X. Not only that but both console manufacturers are also trying to one-up each other in the marketing department.
Over the past few years, influencers have become the focal point for marketing strategists. They have a big following of the audience that you’d probably target so it makes sense. However, despite influencers, streamers, and YouTubers making an impact on the landscape, the crown jewel still belongs to big celebrities.
From Dwayne ‘The Rock’ Johnson unveiling the original Xbox to Robin Williams promoting the 3DS, big celebrities have always been a great tool for companies to create mainstream hype.
With the PS5, Sony has continued the trend as well with rapper Travis Scott becoming a creative ambassador for the console.
He was also one of the first people to get his hands on it and has also released a new video for Sony. Xbox, however, wasn’t just going to sit back and let Sony take the limelight either.
Microsoft sends an Xbox Series X Fridge to Snoop Dogg
Microsoft has gone above and beyond this time and has sent an actual Xbox Series X Refrigerator to the OG rapper Snoop Dogg. When the Xbox Series X was revealed last year at The Game Awards, many people made fun of its form factor saying that it looked exactly like a fridge. And, the Xbox marketing team also embraced the meme sharing photoshops of a massive Xbox Series X sitting in the kitchen like a fridge.
This time around though, the thing is not limited to photoshops and memes. In a video posted on Twitter by Wario64, Snoop Dogg shows off his new gigantic Xbox Series X refrigerator.
Snoop Dogg has an Xbox Series X fridge pic.twitter.com/7SUCJYdk36
— Wario64 (@Wario64) October 24, 2020
As you can see in the video, he then proceeds to open it up, and inside is a cake waiting for him that says “Happy Birthday to the Xbox OG”. Snoop Dogg is a gamer and has been with the Xbox ecosystem for a long time so this would be a very nice birthday present for him. However, the story didn’t end with the cake as the fridge also includes full of many drinks, snacks, and most importantly, a Series X console.
The next-gen marketing cycle is fun
In addition to that, he also got a gold Xbox logo chain which he later wears and shows off in the video. Nevertheless, the heights that both the console manufacturers are reaching to market their new consoles are insane and it has been a very entertaining time for fans of both the PS5 and Xbox Series S/X. One could argue that Xbox has always had the coolest celebrities on its events like Keanu Reeves, the Rock, and Snoop Dogg.
— Alexandre | XSX – Nov 10. (@mraftw) October 24, 2020
Having said that, Travis Scott’s PS5 posts have also been very cool and we can only expect these things to step up even further as we approach the launch window. Do you think that the Snoop Dogg Series X Fridge triumphs over the Travis Scott PS5 video released earlier? Let us know down in the comments below!