AMD has been teasing Intel on the CPU front since the reveal of Zen architecture. With Ryzen processors, AMD clutched market share away from the Intel by evergrowing sales of the Ryzen processor, though Intel still leads the market by volume. Coming to the Radeon division of AMD, the story is a little complex. Though Nvidia’s Turing graphics cards lead in terms of performance, AMD’s pricing strategy has made its graphics cards more relevant.
More importantly, due to the reveal of RDNA based graphics cards, Nvidia had to release a buffed version of the Turing RTX graphics cards called the SUPER lineup, in order to stay in the game. Nevertheless, AMD’s pricing strategy led to the successful release of RX 5700 and RX 5700XT graphics cards, followed by the entry-level RX 5600 lineup.
Due to the incredible scalability of the RDNA architecture, we saw that many professional/gaming laptops started opting for the new RDNA graphics accelerators beginning with the 16-inch Macbooks.
Jon Peddie Research
Coming to the quarterly report from the Market Watch, which is a report on GPU shipments by Jon Peddie Research. Jon Peddie Research has been providing quarterly reports on the PC graphics market since 1987. So, the numbers presented by them are trustworthy. According to the report, AMD’s graphics cards have been on the rise, while Nvidia’s market share has declined compared to the Q4 of 2018.
Specifically, AMD’s GPU shipments went up by 22.6%, Intel’s shipments saw an increase of 0.2% while Nvidia’s shipments were decreased by 1.9%. In retrospect, Radeon graphics cards have seen a considerable increase in sales while the fall in the sales of Nvidia’s graphics cards is not that great.
According to Wccftech, AMD is reaping the benefits of the 7nm node; it was only a matter of time when the market started to shift its tides. Though Nvidia has been diligently keeping an eye on the reveal of the RDNA graphics cards, the unusually high prices of the Turing RTX graphics cards have started to hit the company.
According to the rumors, Nvidia may reveal the first batch of the graphics cards based on the new Ampere architecture in March. The credibility of the rumors is questionable, but the implication of missing the March deadline will only increase the popularity of the Team Red’s graphics cards. Hence, the 1.9% drop in shipments that are reported today may increase by the time the next quarterly reports arrive.
On the other hand, rumors are favoring AMD too. As AMD is allegedly working on the flagship RX 5950XT series that will challenge the likes of RTX 2080 and RTX 2080 SUPER, the popularity and the hype around the Radeon RX graphics cards is bound to increase further. We might actually see more GPUs from AMD even before Nvidia, or Intel release one of their respective offerings.
[EEC] Radeon RX 5950XT, Radeon RX 5950, Radeon RX 5900,Radeon RX 5800 XT https://t.co/gTHD288q3w
— 比屋定さんの戯れ言@Komachi (@KOMACHI_ENSAKA) January 14, 2020
Intel is expected to step into the dGPU (discrete GPU) market with the release of a mid-range graphics card based on its Xe architecture. Although the reports are currently against Intel, we sincerely hope that Intel will be able to release at least one graphics card before the year ends. Intel’s current share in the GPU market is because of its on-board graphics accelerators. The market share from the new discrete GPUs by Intel will represent a separate entity once they are in the market.
Whatever happens between these three graphics giants, one thing is sure. The graphics card market is going to become denser as the Q1 of 2020 ends. It means more variety of graphics cards at every price range and hence a better gaming experience for all.