Image: LG Display

Have you ever wished to have a life-size image of your favorite celebrity? Or hoped you could also have the experience of viewing them on the big screens at the comfort of your cozy homes in a picture perfect quality? Well seems like LG has listened to all our prayers.

The South Korean multinational company has launched its latest TV technology, the world’s first 77-inch OLED display, the LG Display. Yes, you have read that right – a 77-inch screen which is not only transparent but flexible too. Now isn’t that a whole new level of awesome!

In case you are wondering how a TV can be flexible and transparent, here are the specifications to kill your curiosity. The LG Display is diagonal unlike any other LED or LCD TV screens and can be rolled into an 80mm radius, which almost looks like a river stream over a high surface. On the other hand, the Korean manufacturer claims that it is 40 per cent transparent, disguising itself as a window with uber cool moving images. Curved with a UHD resolution of 3840×2160, the LG Display is massive and tall with a transparency level equivalent to tinted glass.

The 77-inch LG Display is yet to be launched for sale with analleged exuberant price of $15,000 and $20,000 for a standard version to a classy wallpaper version, respectively. But if it looks that good and promises to give you and experience worth every penny, then anyone would be willing to compromise on the heavy price on their pockets.

This isn’t the first time, in fact, that LG has developed an impressive OLED display. Previously, the electronic giant has debuted its transparent and flexible OLED panels for commercial use. From the flat ones to opaque, LG Display has been a concept no other competitor has succeeded in matching up to.

However, another multinational electronic products manufacturer has recently announced in a report in Japan Times its plan to venture into OLED TV production. The Japanese company Sharp, in a bid to revive and regain its market share in the TV industry, has planned to produce OLED displays by next year. Recently being acquired by Foxconn, Sharp will be spending nearly $515 million in its new plants for OLED and laptop productions. Whether the Sakai-based manufacturer will actually be able to compete with LG in a segment it already has dominance over, can only be told in the near future. But going by Sharp’s recent less-impressive electronics production line, the chances look bleak because when it comes to OLED TV display LG clearly owns the market, while Samsung owns 90 per cent of mobile phones’ OLED screen market.

But with the latest 77-inch LG Display one thing is for sure that OLED screens have come a long way ever since its introduction a few years ago. Other competitors like Panasonic are also entering the market and showing off their flexible OLED displays, although not as tall as the recent LG Display. These OLED screens are unconventional and feature pixels. The best part about them is that they individually and independently light up, making them power efficient. They also offer a range of wider dynamics with an array of colors, giving the opportunity to experience true quality colors.

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