Lenovo’s Push for AI in Devices: A Game Changer in the Tech Industry
Lenovo, a global technology company, is making a bold move towards driving intelligent transformation across industries with their push for AI-ready inventory. During the annual Tech World India 2024, senior executives revealed ambitious plans to have about 60 to 70 per cent of their devices equipped with AI capabilities by 2026.
One of the key points highlighted during the event was the immense potential of the Indian market, which is now larger than Japan in terms of total addressable market size. With the market size surging from 4 million to over 6.5 million, India is seen as a crucial player in Lenovo’s strategic vision for the future.
Luca Rossi, President and EVP at Intelligent Devices Group (IDG), Lenovo, emphasized the company’s commitment to integrating AI capabilities into the majority of their devices in the next two to three years. He envisions a significant opportunity in the consumer space, starting with premium devices and eventually expanding to their entire product lineup.
The company unveiled a range of AI-powered devices under its “AI for All” theme, including the Yoga Slim 7i, Yoga Pro 9i, IdeaPad Slim 5i, and ThinkPad X1 Carbon. What’s striking about Lenovo’s approach is their decision not to charge consumers for AI capabilities and features, setting them apart from competitors like Amazon and Samsung, who are considering fees or subscriptions for similar AI offerings.
Furthermore, Lenovo’s focus on local manufacturing and commitment to the Indian market was evident as they revealed their “Made in India” devices. This move aligns with the government’s push for Indian-manufactured laptops, solidifying Lenovo’s position in the Class 1 PMA category.
Shailendra Katyal, Managing Director of Lenovo India, emphasized the massive potential in the Indian market, citing the current low household penetration of PCs as an opportunity for growth. He pointed out that the market trended at 14 million and even reached 16 million during the pandemic, indicating a significant upward trajectory in India’s contribution to the overall PC TAM.
The executives also discussed the potential use cases for AI in enhancing productivity, particularly in gaming and communication. Chatbots, in particular, were highlighted as a tool that could improve productivity by 25-30 per cent for India, a country often referred to as the back office of the world.
Looking ahead, Lenovo sees the roadmap of AI experiences as a marathon rather than a sprint. They are not only focusing on PCs and phones but are also anticipating the impact of AI on electric vehicles, with an expected increase in memory and storage demands across the board.
Lenovo’s commitment to AI and local manufacturing reflects a forward-thinking approach in a rapidly evolving tech landscape. As they continue to expand their AI capabilities and invest in the Indian market, Lenovo is poised to make significant strides in shaping the future of intelligent devices and transforming industries across the globe.