Google recently made two major updates to its search options, introducing Circle to Search and an AI-powered multisearch experience. According to a blog post by the tech giant, these updates are aimed at making the search experience even more natural and intuitive. With Circle to Search, users can search for anything on their Android phone screens without switching apps. This can be done by selecting images, text, or videos with simple gestures like circling, highlighting, scribbling, or tapping, and getting the desired results. The feature will be launched globally on select premium Android smartphones starting with the Pixel 8, the Pixel 8 Pro, and the newly launched Samsung Galaxy S24 series.
The new multisearch feature powered by AI will show results with insights that go beyond visual matches, allowing users to search for more complex questions and quickly find and display in-depth information. This can be particularly useful for tasks such as identifying a game, learning how to play it, and finding out how to win. The AI-powered overviews will bring together the most relevant information from across the web, along with supporting links, making it easy for users to dig deeper and get all the details they need.
Google’s ongoing advancements in AI are aimed at helping users better understand information in various forms, including text, audio, images, and videos. The company’s goal is to make AI helpful for everyone, not just early adopters. Google will be introducing these updates into its search more broadly in the future.
In a statement, Google emphasized that the recent breakthrough in generative AI, multisearch, makes exploring the world easier than ever before. The company also stressed that it aims to make AI helpful for everyone and will continue to introduce new AI applications into its Search platform.
Opinion: The advancements introduced by Google in its search options, particularly the AI-powered multisearch feature, represent a significant step forward in making the search experience more intuitive and comprehensive. By leveraging AI to provide in-depth information and insights, Google is making it easier for users to find what they need, further enhancing the utility of its search platform. These updates are a testament to Google’s commitment to continuously improve its services and make them more accessible to all users.