Google has recently announced two major updates to its Search feature, bringing users closer to a future where searching is seamless and intuitive. The first update, Circle to Search, allows users to search for any content on their Android phone screen without switching apps. This can be done by selecting images, text, or videos with a simple gesture like circling, highlighting, scribbling, or tapping. The second update introduces an AI-powered multisearch experience, which provides users with in-depth information and insights beyond just visual matches. These updates aim to make the Google Search experience more natural and user-friendly.
According to Google, Circle to Search will be globally available on select premium Android smartphones from January 31, starting with the Pixel 8, the Pixel 8 Pro, and the newly launched Samsung Galaxy S24 series. On the other hand, the AI-powered multisearch feature will show results with AI-powered insights that go beyond visual matches. It allows users to search for more complex questions and quickly find and display in-depth information to aid better understanding.
Elizabeth Reid, VP of Google Search, mentioned in a blog post that the recent breakthrough in generative AI, multisearch, makes exploring the world easier than ever before. This new feature will bring together the most relevant information from across the web, making it easier for users to quickly find out what they are searching for and delve deeper with supporting links and details.
The ongoing advancements in AI help users better understand information in its many forms, whether it’s text, audio, images, or videos. Google’s goal is to make AI helpful for everyone, not just early adopters. With this, the company aims to introduce more applications of gen AI into Search more broadly in the future.
Opinion on the topic:
The introduction of Circle to Search and an AI-powered multisearch experience by Google represents a significant leap forward in improving the search experience for users. These updates provide a more intuitive and seamless way for users to access information, making the search process more efficient and user-friendly. With the continued advancements in AI, Google is reaffirming its commitment to making information more accessible and user-friendly for everyone.