Astrology Apps See Surge in Gen Z Users, Particularly for Relationship Advice
A recent report by Astroyogi has revealed that over 60 per cent of users on astrology apps are from the Gen Z demographic, also known as Zoomers. The report, which surveyed 5 lakh respondents, sheds light on the preferences and habits of this new generation when it comes to seeking astrological guidance.
According to the findings, Gen Z individuals, born after 1997, have a strong inclination towards using astrology apps for relationship advice. Over 80 per cent of their queries on these platforms are related to matters of the heart, including the status of past, current, and potential relationships. Surprisingly, this generation also shows a preference for free consultations, with a fourfold increase in the likelihood of speaking to an expert without payment, as compared to millennials and boomers.
Meena Kapoor, Founder and CEO of Astroyogi, noted a shift in the user demographic during the pandemic, with a significant increase in younger users, particularly those in the 25 to 35 age group. She emphasized that the enhanced accessibility of astrology apps, coupled with the ability to pose questions at low costs, has been a game-changer for the industry.
Additionally, Kapoor highlighted a significant increase in engagement from mid-sized cities such as Hyderabad, Ahmedabad, and Pune. She also mentioned the growing emphasis on career-related inquiries, with individuals re-evaluating their career trajectories amid ongoing instability.
In line with these developments, Kapoor also shared her opinion on the growing trend. She expressed her belief that astrology, while perhaps not as appealing to the community in the past, is experiencing a noticeable shift in interest. She also alluded to the launch of Yogii Academy, which aims to create flexible job opportunities within the astrology tech industry, particularly for women.
As astrology continues to resonate with a new generation of users, Astroyogi’s report underscores the evolving preferences and needs of Zoomers in seeking astrological guidance for navigating their relationships and careers.