Astrology is no longer just a trend for the older generation. With over 60% of users on astrology apps belonging to Gen Z, it’s clear that the younger generation is increasingly turning to the stars for guidance in their relationships. According to a report by Astroyogi, the new generation, born after 1997, prefers chatting over telephonic consultations with astrologers through apps. The findings also reveal that Gen Z is four times more likely to seek free consultations compared to millennials and boomers.
What’s interesting is that 80% of the queries by Gen Z users are related to relationships. The pandemic has brought a shift in age to Astroyogi’s user base. Founder and CEO Meena Kapoor noted, “There has been a hypothesis for a while now that only an older age group is interested in astrology. However, even before Gen Z started showing interest in the last 3 or 4 years, the demographic was more in the 25 to 35 age group, not 35 plus. But that has changed; it became much younger, especially during COVID.”
The trend is not just limited to major cities, as there has been a substantial increase in engagement from mid-sized cities such as Hyderabad, Ahmedabad, and Pune. Kapoor also highlighted that females are more inclined than males to use the platform, with a 60 to 40 ratio between users. She also shared plans for Yogii Academy, which aims to create flexible jobs on the astrology platform within the astro tech industry for women.
Astroyogi’s largest markets are in the US and Canada, with some interest from the Southeast Asia region. Kapoor also expressed the company’s plans to expand into international markets, with a particular focus on regions with a high Indian diaspora.
Opinions on this growing trend in astrology vary, with some viewing it as a harmless and intriguing way for individuals to gain insight into their lives, while others may see it as a mere fad. Nevertheless, there’s no denying the significant shift towards astrology among the younger generation, and it remains to be seen how this trend will continue to evolve in the future.