Facebook takes another step forward in the cyber world, creating an App exclusively for the video makers. Trying to will the streamers away fromYoutube, Facebook has introduced its exclusive App, Facebook Creators just for the sole purpose of video streaming.
The App has a couple of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms. The app provides support, tips, tutorials and profiles of creators.
The Creators App is actually a reformed version of a pre-existing Facebook App, the Facebook Mentions. This App was dedicated to the celebrities and other public figures and was first launched in 2014. The Mentions app also was the first place Facebook introduced the ability to broadcast live-streaming video.
“Creators around the world are sharing their videos on Facebook to build a community around their passion, whether their passion is comedy sketches, their favorite recipes, or even knitting sweaters,” Chris Hatfield, a Facebook video product manager, said in a blog post announcing the new tools on Thursday. “On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.”
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With that being said, the App has couple of cool features which will definitely grab the user attention;
Camera & Stories: Provides access to camera effects and frames and allows users to crosspost content to other platforms, as well as access to Facebook Stories.
Live Creative Kit: Tools for Facebook Live broadcasts that lets creators add intros and outros, custom live stickers that viewers can use to interact, and graphic frames.
Community Tab: Provides a unified inbox for collaborators and fans, centralizing comments from Facebook and Instagram, and messages from Messenger.
Insights: Access to metrics including analytics about a creator’s Page, videos and fans.
An exciting feature is that the app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start.
And then there are analytics too, so that creators can obsessively refresh the page wondering whether they’ve successfully gamed Facebook’s latest algorithm change.
For now the app is available on iOS immediately and is supposed to come to Android in “the coming months.” The App is certainly of value for the independent vloggers and provides a couple of pretty decent features as mentioned earlier.
And let us not forget the competition it imposes on Youtube, where the streamers are often faced with certain difficulties while streaming. If Facebook Creators provides a solution out of those problems hen no doubt the charm once held by Youtube would be lost.