Google Pixel 2

All Eyes on Google for Pixel 2 Launch

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According to an advertising campaign, Google is launching a successor to its amazing Pixel smartphone. The official launch date is October 4 and all eyes are on Google anticipating what this new device may offer.

The Pixel 2, as it is being called at the moment, will be a feature-laden phone. It is rumored to have pressure sensitive sides, an always-on display, will use a Snapdragon 835 processor with a 4GB RAM, and will be dust and water resistant. It might be available in a standard and a larger XL size like its predecessor the Pixel and Pixel XL. Rumour also has it that Google has once again teamed with HTC for the venture. Google has also partly purchased HTC’s smartphone business. This would mean that any new smartphones Google builds after the Pixel 2 would be purely in-house ventures.

Already boasting the best camera in a smartphone and top-notch speeds, the Pixel 2 is touted to have an even better camera, longer battery life and faster than the Pixel. All of these possible features are based on Google’s advertisements of the upcoming product. Google hasn’t revealed what the Pixel 2 will feature but chances are, the phone will again emphasize on the camera quality and Google’s virtual Assistant like it did when it launched the Pixel.

The Google Pixel was the search engine giant’s first proper smartphone venture. For a first, the Pixel did quite well for itself. Although it isn’t a stunner and is not for those looking for a head turner. Apart from the design, Pixel isn’t a sturdy and durable phone either, easily getting scratched and dented. But what it lacked in looks it covered in performance. The software is smooth, better than any other Android device in the market.

The Pixel’s AMOLED display is another exciting feature, shared with non-other than Samsung’s Galaxy series phones. In fact, when launched, the Pixel and Pixel XL were competing in the same category of phones as the Samsung Galaxy S7 and the iPhone 7. The Pixel fits comfortably in your palm and can be easily used with one hand. Also, Google’s Pixel is Google Daydream’s perfect companion. Together, they provide an excellent VR experience.

All this said Pixel’s unattractive design, short battery life, and high price were some of the major put-offs for customers. But judging from the fact that Pixel was Google’s first proper smartphone venture yet it provided the best camera ever coupled with a mind-blowing performance, we can expect great things from its successor.

If Google learns from its mistakes and builds on its strengths while rectifying weaknesses in its Pixel smartphone, the Pixel 2 could become a game changer for Google. Already, rumors of the Pixel 2 being dust and water resistant are a step in the right direction as Pixel lacked both these features. This goes to show that with the Pixel 2, Google might indeed come up with features and design at par with the best smartphones in the market.

What Google has up its sleeve this time will only be revealed completely on the launch date which is just around the corner. Given its status as a search engine giant, Google is perfectly capable to give Apple and Samsung a run for their money in the smartphone category as well. Whether they utilize this potential to its fullest is yet to be seen. If rumors are to be believed, the Pixel’s successor has a promising future.

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