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Innovating and experimenting with new features, LG has never failed to stun the market by bringing forth some cool cutting-edge features, however only to be flaunted for a while before they were a goner.

Although the dual camera was a hit, but most of those gimmicks could not male in roads in the crowded and competitive smartphone market. Most would not even remember the G5 and one-off attempt at modularity.

However, this year coming back with all the guns blazing the company launched LG V30. What was fascinating about the phone was that it lacked the so-called LG cutting-edge features; no side screen, no modular design.

LG V30 is designed to focus on taking pictures and shooting videos. Being the center of attention at IFA, the standout model was praised by the viewers for its OLED display and ingenious camera features. Here is a brief look at what model is all about;

A much sleeker and low weight design by LG, V30 although being a 6-incher, is smart to hold than the previous LG designs. With a curved front panel and all glass back, the set came as a shocker, for there was no aluminum or rubber like the previous V10’s or V20’s. With its remarkable design and features, this year rather than straying from the pack, V30 is probably one in the fleet of flagship.

Never letting us down in the audio department, the V30 has a bottom-firing speaker grill, next to the USB charging port. With a 3.5mm headphone jack at the top, you get to enjoy the phone’s HI FI audio capabilities. Sitting in the bottom middle of the front, is its fingerprint sensor, which also acts as a power button.

Added to that the cellphone is waterproof and dustproof with IP68 resistance. It has undergone MIL-STD-810 compliance testing causing increased drop and impact resistance. It meets the military specs, hence very durable. Wireless charging is another added benefit to the lot.

LG has also loaded the phone with its pre-installed apps, and the cell V30 features the latest Snapdragon 835 SoC, 4GB of RAM and either 64GB or 128GB internal storage. However, there seems not much improvement in the software area.

As usual it has layered the android with a skin, which kind of slows down the handset. Built over Android 7.1.2, it retains many android features.

The camera being the most exciting aspect of the phone. Loaded with advanced features, there are two cameras on the rear; main camera is 16 megapixels with OIS and a wide f/1.6 aperture to help low light photography.

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The second camera is a wide-angle camera that captures pictures with 120-degree field of view. Second to this is the videography of the phone. V30 has a number of boasting recording options. One new file format called the LG Cine Log, this allows you to color grade your footage with a number of pre-made filters.

Another rocking feature is that of the ‘point zoom’, this allows you to focus and zoom in on a target while filming and the action is done in a smooth, rather than jerky way. While the front camera isn’t much to talk about, it remains same with 5 megapixels, not your best choice for selfies.

Talking about the inside we see the battery, charged wirelessly as well as supporting a USB charging. 3300mAh battery to keep the V30 going, however it’s a bit too early to judge battery capabilities. However, it is assumed that it would outperform its predecessors due to the efficient CPU installed.

In the end, what really matters is the price of the phone. If it really wants to beat up the market set up by Apple, Samsung and other markets, the price should be user friendly and not something that simply says back off!

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