The technology giant Apple’s CEO Tim Cook has recently confirmed that the the company is working on the autonomous driving technology. The news has created a hype in the automobile world and after this announcement, it can be expected that Apple is about to bring a huge change in the automotive field.
During the Bloomberg Television interview, Cook was asked about the aims and interest of the company in the automotive field and according to him recently the company is ‘focusing on the autonomous system’.
Besides the directing the self-driving cars, there are few apps for the Apple’s technology which Cook also highlighted during the interview.
According to the CEO, “Clearly one purpose of autonomous systems is self-driving cars,” he said. “There are others.”
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From a few years, rumors related to Apple’s plan and upcoming technology in the automobile were circulating in the market which has been confirmed by Cook in the Bloomberg interview. It seems like the plan of the company is to get bigger profoundly in the car market world.
In 2014 a few reports were launched according to which this initiative is called ‘Project Titan Wear’. Previously the company was planning to bring out company’s own car by the year 2019 according to the Wall Street Journal reports.
According to the Bloomberg last year’s report, instead of developing an own car, the company is now focusing on the technology which can power the self-driving cars.
It cannot be predicted when the masses will be able to experience Apple’s technology but Apple has begun testing its system already.
The Bloomberg also reported that in the month April, the company attained a permit for testing out the self-driving technology on the SUVS on the streets of the California.
The Apple CEO seems to be quite witty as he didn’t unveil any further details about the company’s efforts and strategy. “We’ll see where it takes us,” he said during the interview. “We’re not really saying from a product point of view what we will do.”
The previous interests of the company were also hinted by the company executives. In the year 2015, the (Chief Operating Officer of Apple) Jeff Williams at Recode Code Conference named the technology as ‘ultimate mobile device’.
Like Apple, Uber and Alphabet Waymo are taking interest in autonomous mobile technology and competing to win the race in the automotive field by the year 2050 and according to the report from Intel and Strategy Analytics, the invest worth will be $7 trillion.
In the field of Artificial Intelligence. many Silicon Valley companies are scuttling to win the race as this is an escalating and lucrative field which is according to Cook is an imperative part of self-driving car technology.
During the interview, Cook also stated, “We sort of see it as the mother of all AI projects,” “It’s probably one of the most difficult A.I. projects to actually work on.”
This self-driving car technology will be a boon for the people especially for the disabled ones and the masses after this confirmation are keenly waiting for this new innovative technology to hit the car market in a few years.
The technology giant Apple has done wonders in the field of mobile technology and now it anticipated that Apple’s new technology will utterly transform the whole automobile world.