AMD producing semi custom chips for consoles and gaming PC

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As we reported earlier, AMD had finally broken the obstacles that were placed in the path of transferring the x86 architecture technology to Chinese manufacturers, by the US Law. They announced a joint venture with a Chinese firm to bring the necessary investment; the joint venture laid the foundation of a new firm called Tianjin Haiguang Advanced Technology Investment Co. Ltd (THATIC).

AMD owned more than half of the company so by Law they could license the technology to these firms. Subsequently, two other manufacturing companies were made, and a complex manufacturing and transferring procedure were designed to make sure that every company remains under the Law. For in-depth details and the ingenious use of the Law by AMD head over to the original article, here.

AMD’s venture in one of the biggest electronics market China is not done yet, rather they have started another project for Zhongshan Subor, a Chinese company that makes both gaming PCs and gaming consoles for the Chinese market. Advanced Micro Devices (AMD) has agreed to supply a semi-custom chip to the Chinese manufacturer for its upcoming projects. Jack Huynh, corporate vice president and general manager of AMD’s semi-custom business, said in a blog post that AMD would provide them semi-custom system on chips that will have the processing power of Ryzen CPUs and the Graphics power of VEGA GPUs. That semi-custom chip will be the brain of the new Gaming PCs and consoles.

Image: AMD
Image: AMD

It is interesting that AMD is calling them system on a chip the term that is usually used for smartphone processors, while AMD usually calls these chips Accelerated processing units (APUs) as these combo chips have eight gigabytes of 256-bit GDDR5 memory on the board. Other specifications of these chips include four core eight thread Ryzen CPU clocked at 3GHz, 24 units of Radeon VEGA graphics clocked at 1.3GHz.

Lastly praising the company’s new realm of processing chips Mr. Huynh said, “The new gaming SOC is the latest example of how only AMD can combine high-performance CPU and GPU technologies to give gamers the most immersive experiences possible. “Whether it is our Radeon FreeSync technology, which is the industry’s broadest adopted technology for tear-free, smooth and open gameplay or our feature-packed Radeon Software Adrenalin Edition software, AMD puts gamers at the heart of our technology development.”

The new gaming PC was demonstrated on the Sabur booth during Shanghai’s ChinaJoy, Sabur plans to launch their new PC in late August, while the Console featuring same specifications and a custom operating system will launch at the end of 2018.

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