Link building is a crucial aspect of any SEO project, but it can be quite challenging to achieve. However, with a little creativity and innovation, it can also be a rewarding journey. One effective way to improve your link-building strategy is by using data-driven journalism, marketing research, and Google Forms to create engaging and shareable content.
Data-driven journalism involves conducting original research and using the findings to create compelling and informative content. This kind of content is often referred to as “linkbait” because it has the potential to attract a large number of inbound links from other websites.
Original research makes for great linkbait because it offers valuable insights and information that can’t be found anywhere else. By conducting your own research and presenting the findings in an engaging and accessible way, you can create content that is highly shareable and likely to attract links from other websites.
To get started with data-driven journalism, you can use tools like Google Forms to create surveys and gather data from your target audience. You can then use this data to create compelling and informative content that is likely to attract links from other websites.
In addition to original research, marketing research can also be a valuable tool for improving your link-building strategy. By analyzing market trends, consumer behavior, and industry insights, you can create content that is not only informative but also highly relevant and valuable to your target audience.
For example, if you are working in the gaming industry, you can conduct research on popular gaming trends and preferences and use the findings to create content that appeals to gaming enthusiasts. This kind of content is likely to attract links from other gaming-related websites and forums, thereby boosting your link-building efforts.
Incorporating marketing research into your link-building strategy can help you create content that is not only engaging and informative but also highly relevant to your target audience. This, in turn, can help you attract more inbound links from other websites, thereby improving your website’s SEO performance.
Finally, using Google Forms can also be a valuable tool for improving your link-building strategy. Google Forms allows you to easily create surveys and gather data from your target audience, which can then be used to create engaging and informative content that is likely to attract links from other websites.
By using these tools and strategies, you can create content that is not only informative and engaging but also highly shareable and likely to attract inbound links from other websites. This, in turn, can help improve your website’s SEO performance and drive more traffic to your site.
As a digital PR professional, it is important to understand what kind of content people want to read and share. By combining data-driven journalism, marketing research, and tools like Google Forms, you can create compelling and shareable content that is likely to attract inbound links from other websites, thereby improving your link-building efforts and boosting your website’s SEO performance.